FAQs

Companies plateau at predictable revenue points (£2-5m, £10m+) where internal solutions and capabilities often stall growth. Breaking through requires three elements: external perspective to identify blind spots, speed through proven frameworks (vs trial and error), and specialist expertise without permanent overhead. I bring these elements, plus experience from similar companies, to accelerate your growth journey.

Post-pandemic and following the 2022 market correction, companies prioritised operational efficiency and cost reductions over growth as they moved away from a growth-at-all-cost model. This shift resulted in sector-wide slowdowns, with the top 5 marketing agencies reporting an 83% decrease in year-over-year revenue growth and SaaS median growth rates dropping below 20% for the first time.  As companies are starting to manage the cost of growth, a new era of positivity is emerging.

For Professional Services Companies, the market shows signs of optimism, with a strong US economy, increased M&A activity, and a resurgence in brand spending. The independent Professional Services market is growing, offering an alternative to traditional holding company models. 81% of surveyed owners expect revenue expansion by 2025, with 67% predicting growth of 25% or more. The adoption of AI will bring challenges, however,  and only those organisations with a systematic approach to revenue growth will prevail.

For SaaS companies, spending on SaaS solutions is projected to accelerate, reaching approximately $294 billion by 2025, with a growth rate of 19.4% from the previous year. This substantial increase indicates a robust and expanding market. The SaaS landscape in 2025 and beyond will be characterised by rapid growth driven by AI-driven innovation, increased specialisation, and a strong focus on data integration and security. Companies that adapt to these trends and prioritise customer experience will be well-positioned for success in this evolving market.

I've sat in your seat as both a Professional Services and SaaS growth leader. I have a practical understanding of your challenges and have delivered growth even in these challenging economic times - most recently, 18% growth in my last Professional Services company and 148% in my previous SaaS company. I combine hands-on experience with proven growth frameworks and methodologies. My approach delivers measurable results through embedded support, not just advisory. I structure engagements around your specific growth ambitions - whether you're looking to scale, sell, or acquire.

Professional Services:

• Typically £2m-£15m revenue

• Looking to scale beyond founder-led growth

• Planning acquisition or exit

• Expanding into new markets

• Needing operational efficiency

• Seeking improved profitability

SaaS Companies (£1m-£10m ARR):

• Ready to scale beyond product-market fit

• Expanding internationally

• Preparing for funding rounds/exit

• Optimising go-to-market strategy

• Building scalable operations

We begin with a planning call to get a better understanding of your objectives. If there is a good fit, this is followed up with a growth assessment (survey and interviews) to get a detailed understanding of your desired outcomes and challenges to identify the gap and create a growth plan. Following the conceptual agreement, we propose a tailored engagement with clear ROI targets and success metrics. Engagements typically involve:

• Weekly leadership meetings (45 mins)

• Monthly value reviews

• Rapid implementation of high-impact initiatives

• Skill transfer to your team

• Clear success measures tied to outcomes

We structure options based on your needs - from focused advisory to embedded leadership support - with payments tied to agreed milestones.

Week 1-2: Growth assessment and team interviews

Week 3: Growth strategy development

Week 4: Implementation planning and quick wins

By day 30: Clear roadmap, implementation is well on the way and showing initial results