FAQs

Companies plateau at predictable revenue points (£2-5m, £10m+) where internal solutions and capabilities often stall growth. Breaking through requires three elements: external perspective to identify blind spots, speed through proven frameworks (vs trial and error), and specialist expertise without permanent overhead. We bring these elements, plus experience from similar companies, to accelerate your growth journey.

Post-pandemic and following the 2022 market correction, companies prioritised operational efficiency and cost reductions over growth as they moved away from a growth-at-all-cost model. This shift resulted in sector-wide slowdowns, with the top 5 marketing agencies reporting an 83% decrease in year-over-year revenue growth and SaaS median growth rates dropping below 20% for the first time.  As companies are starting to manage the cost of growth, a new era of positivity is emerging.

For agencies, the market shows signs of optimism, with a strong US economy, increased M&A activity, and a resurgence in brand spending. The independent agency market is growing, offering an alternative to traditional holding company models. 81% of surveyed agency owners expect revenue expansion by 2025, with 67% predicting growth of 25% or more. AI-powered content production will decelerate marketing in-housing, with 61% of agencies already using generative AI compared to 17% of in-house agencies. It's time to ride the next wave.

For SaaS companies, spending on SaaS solutions is projected to accelerate, reaching approximately $294 billion by 2025, with a growth rate of 19.4% from the previous year. This substantial increase indicates a robust and expanding market. The SaaS landscape in 2025 and beyond will be characterized by rapid growth driven by AI-driven innovation, increased specialization, and a strong focus on data integration and security. Companies that adapt to these trends and prioritize customer experience will be well-positioned for success in this evolving market.

I've sat in your seat as both an Agency and SaaS growth leader. I have a practical understanding of your challenges and have delivered growth even in these challenging economic times - most recently, 18% growth in my last agency and 148% in my previous SaaS company. I combine hands-on agency and SaaS experience with proven growth methodologies. My approach delivers measurable results through embedded support, not just advisory. I structure engagements around your specific growth ambitions - whether you're looking to scale, sell, or acquire.

Marketing agencies:

• Typically £2m-£20m revenue

• Looking to scale beyond founder-led growth

• Planning acquisition or exit

• Expanding into new markets

• Needing operational efficiency

• Seeking improved profitability

SaaS Companies (£1m-£10m ARR):

• Ready to scale beyond product-market fit

• Expanding internationally

• Preparing for funding rounds/exit

• Optimising go-to-market strategy

• Building scalable operations

We begin with a planning call to get a better understanding of your objectives. If there is a good fit, this is followed up with a growth assessment (survey and interviews) to get a detailed understanding of your desired outcomes and challenges to identify the gap and create a growth plan. Following the conceptual agreement, we propose a tailored engagement with clear ROI targets and success metrics. Engagements typically involve:

• Weekly leadership meetings (45 mins)

• Monthly value reviews

• Rapid implementation of high-impact initiatives

• Skill transfer to your team

• Clear success measures tied to outcomes

We structure options based on your needs - from focused advisory to embedded leadership support - with payments tied to agreed milestones.

Week 1-2: Growth assessment and team interviews

Week 3: Growth strategy development

Week 4: Implementation planning and quick wins

By day 30: Clear roadmap, implementation is well on the way and showing initial results